October 2014
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Video and web conferencing: brand continuity and business success

Politics.

It feels to me that there has been a lot to take in over the last couple of weeks. But, at the end of the day, it’s all a question of brands, isn’t it? It’s about choosing whether you prefer the blue one, the red one, the yellow one, etc. (or a mixture!). The same goes for most things in our lives, whether it’s food, clothes or cars.

A quick look around the MegaMeeting office and I can see products from Marks & Spencer, BMW, Nike, Ralph Lauren, Boots, and more many more shops and manufacturers. Most of us are drawn to brands, and these companies work hard to generate and maintain this loyalty.

So, undoubtedly, branding is important: what you say and how you present yourself can make or break your business. It’s about reputation. A lot is staked on a brand. This is why a business that uses video and web conferencing technology should be able to offer a private branding service to its clients.

A client should be able to operate their video and web conferencing product under their brand; under their colours if you like. This continuity is invaluable when presenting yourself in the meeting room or the conference hall, whether to existing or prospective clients, or to employees.

A good video and web conferencing product will let you do this (and if you’re really focused on your brand, you’ll be using a good one). MegaMeeting offers a number of private branding services, for companies and individuals.

To find out more about a video and web conferencing system that can carry your company’s branding, contact Katherine at MegaMeeting on 0844 967 0358 or +44 (0) 1273 900710.

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